Standard. A clinical layer for serious-but-not-maximal commitment.
A comprehensive annual clinical-and-longevity layer designed for Jersey-based residents and Healthhaus members who want structured oversight of their health markers without the higher commitment of the Plus tier. Bloodwork, DEXA, hormone panels, two physician consultations a year, four health-coach sessions, monthly wearable review, twice-yearly supplementation review. Built on the same clinical infrastructure being delivered for the residential programmes, on capacity that would otherwise sit underused.
A complete clinical year, structured around quarterly touchpoints.
The Standard tier is a comprehensive annual clinical layer with semi-annual physician contact. The intent is structured oversight of health markers across the year — bloodwork once a year, two physician consultations to interpret it and adjust, four health-coach sessions to translate the clinical conversation into daily practice, monthly wearable review to track between consultations. It is the structural alternative to a Surrenne-style annual membership for Jersey-based residents who want clinical depth without travelling to London.
Annual comprehensive health assessment
Full bloodwork through Medilab using the Tier 2 Longevity Baseline panel — comprehensive metabolic, advanced lipid, full thyroid, hormone panel, fasting insulin, HbA1c, vitamin D, B12, ferritin, hsCRP, HOMA-IR. DEXA scan for body composition and bone density. Full results delivered to the member's secure dashboard ahead of the annual physician review, with prior-year comparison from the second year onward.
Two physician consultations per year
One annual review (60–75 minutes) following the bloodwork and DEXA, focused on interpreting the year's data, setting priorities for the year ahead, and adjusting any pharmacological or supplementation protocols. One quarterly check-in (30 minutes) at the six-month mark, focused on tracking progress against the agreed priorities and addressing any clinical questions that have surfaced.
Four health coach or nutritionist sessions
Quarterly 45-minute sessions with Jessica Pinel or her team. The role of the coach is translation: turning the clinical conversation with the physician into daily practice — what the member eats, how they sleep, how they train, how they manage stress and recovery. Members can use these sessions for any combination of nutrition, behaviour change, sleep coaching, or training programme review.
Monthly wearable data review
Members upload their wearable data (Whoop, Oura, Garmin, Apple Watch, or equivalent) monthly through the member dashboard. The clinical team reviews the data and returns a written report flagging trends, anomalies, and recommended adjustments. The objective is continuity of clinical attention between the two physician consultations rather than dashboard surveillance — the report is a clinical artefact, not a fitness summary.
Twice-yearly supplementation review
Two 30-minute sessions per year focused specifically on supplementation — review of current protocol, evidence base for additions or removals, interaction checks against any prescription medications, recalibration based on the most recent bloodwork. Members may receive a personalised supplementation document after each review summarising the recommended protocol, dose, timing, and rationale.
10% member discount on residential programmes
Members receive a 10% discount on Long Week or longer residential programmes (Long Week, Long View, Long Cycle, Long Build). This is a meaningful saving — £495 on a Long Week, £805 on a Long View — and creates a natural progression from membership-level oversight into a deeper residential intervention when the member is ready or when the year's data suggests a more intensive protocol is warranted.
Healthhaus membership (purchased separately)
Healthhaus gym and spa access — Milon suite, Technogym, free weights and functional, Ayush Wellness Spa — is purchased separately from Healthhaus, or bundled at a member-discounted rate. Healthhaus is its own product with its own member relationship; the Long Club Standard tier is the clinical layer on top, not a replacement for facility access. Healthhaus Gold is currently £126/month plus a £65 joining fee.
The serious Jersey resident who wants structure, not maximal contact.
Standard is built for the Jersey resident who is paying privately for health, knows they want clinical oversight of their longevity-relevant markers across the year, and is comfortable with semi-annual physician contact rather than quarterly. They probably already have a Healthhaus membership for daily training and recovery; the Standard tier sits on top of that as the clinical-and-longevity layer.
A typical member profile: mid-thirties to late-fifties, professional or business owner, already exercising regularly, already broadly disciplined about diet and sleep, already paying for some private health (private GP, occasional bloodwork, dental, optical). The proposition is: pay £350 a month and never have to assemble that yourself again — the bloodwork is scheduled, the physician is available, the coaching has continuity, the supplementation is reviewed. Structured rather than ad-hoc.
A meaningful share of members will, over multi-year horizons, become residential programme guests — a Long Week or Long View when life circumstances or the year's data make it appropriate, a fertility programme for those at the right life stage. The 10% discount is the bridge. Standard is therefore both a standalone product in its own right and the soft entry point into the Long Hotel residential programmes.
£350 a month, on infrastructure already being built.
The Standard tier is priced for serious commitment without being maximal. £3,500 annual subscription plus £1,000 joining fee, totalling £4,500 in year one and £3,500 thereafter. Cap-limited at 80 members at launch — a deliberately constrained number, set so that the existing clinical team (one physician, the existing coaching capacity, the existing Medilab pipeline, the existing DEXA infrastructure) can deliver to the standard the membership promises. Growth beyond 80 members is tied explicitly to additional clinical-lead capacity rather than to demand.
Cost of service per member
Roughly £965 per member per year. £400 in Medilab pass-through for the Tier 2 panel. £60 DEXA. £175 in physician time across the two consultations (~1.75 hours at £100/hour internal transfer). £90 in coach time across four sessions (~3 hours at £30/hour loaded). £60 in wearable-review allocation. £50 in supplementation review allocation. £80 spa pass-through to Ayush. £50 member admin and CRM allocation.
Contribution per member
£3,500 annual revenue plus £200 amortised joining fee against £965 cost of service produces approximately £2,735 contribution per member per year, at a 74% margin. At 80 members at maturity that's £296,000 of annual revenue and £218,800 of annual contribution from the Standard tier alone — a structurally favourable contribution profile, made possible because the membership runs on capex and clinical infrastructure already committed for the residential programmes.
Why this margin is defensible
The margin is high because the variable cost of delivering a Standard membership is low — bloodwork and DEXA are scheduled batch operations, the coaching is delivered by staff already on the team, the wearable review is a structured monthly artefact rather than ad-hoc clinical attention. The fixed costs (clinical lead, Medilab partnership, DEXA equipment, coaching capacity) are paid for by the residential programmes regardless of the membership existing. Standard contribution therefore lands largely on the bottom line rather than absorbing material additional fixed cost.
How this fits the wider proposition.
Standard sits within a deliberate ladder of commitment across the Long Hotel architecture. Each step is meaningfully distinct, each is priced at a clear progression, and each has a credible upgrade path to the next.
Healthhaus standard — gym and spa access. Healthhaus's existing product. The starting point for most Jersey residents who walk into the building.
Long Club Standard — comprehensive clinical layer with semi-annual physician contact. £3,500 annual + £1,000 joining fee. Healthhaus separate.
Long Club Plus — full clinical team, quarterly clinical reviews, advanced diagnostics, brokered specialists, ongoing concierge channel. £6,000 annual + £1,500 joining fee. Healthhaus separate. The natural upgrade for members who want more frequent clinical contact and deeper diagnostics.
Cryo Add-on — whole-body cryotherapy bolt-on at £150/month, layerable on top of any Standard or Plus membership. Available when the chamber is committed in Phase 02.
For the deeper clinical case behind each modality, see the Longevity page. For the financial picture across the full membership architecture, see the Forecast page. To return to the membership overview, head back to the Membership page.