Plus. The complete clinical team, structured around the member's goals.
A flagship clinical-and-longevity membership built around quarterly physician reviews, advanced diagnostics, brokered specialist access, and an ongoing concierge channel for clinical questions between consultations. Calibrated against Surrenne's £15,000 year-one London membership at roughly half the year-one cost (with Healthhaus added on for like-for-like facility comparison) and with materially deeper clinical content. Cap-limited at 30 members at launch — clinical-lead bandwidth, not marketing scarcity.
Quarterly contact, deeper diagnostics, ongoing access.
Plus is structurally different from Standard in three ways. First, the cadence: quarterly physician contact rather than semi-annual, which changes the relationship from periodic check-in to continuous clinical partnership. Second, the diagnostic depth: advanced testing layered onto the standard panels — microbiome, methylation, sleep architecture, VO₂ max where appropriate — opens conversations that the Standard panel cannot. Third, the access between consultations: a dedicated concierge channel for clinical questions, ad-hoc physician availability, and brokered access to specialist consultants through the Lido and Medilab partnerships. Plus is the closest the proposition comes to having a personal clinical team without paying for a fully retained private GP.
Quarterly bloodwork (Tier 3 Comprehensive panel × 4)
Bloodwork four times a year using the Tier 3 Comprehensive panel — everything in the Standard Tier 2 panel plus extended hormone work-ups, advanced lipid sub-fractions, inflammation markers (hsCRP, IL-6 where indicated), apolipoprotein B, lipoprotein(a) on first cycle and at five-year intervals, oxidative stress markers. Quarterly cadence allows the clinical team to track trend lines that annual bloodwork cannot reveal.
Twice-yearly DEXA, plus advanced diagnostics annually
DEXA twice a year for body-composition tracking. Plus a layered package of advanced diagnostics annually: gut microbiome sequencing, DNA methylation panel (epigenetic age estimate), sleep architecture analysis (overnight study), and VO₂ max testing where appropriate to the member's goals. The advanced diagnostics are calibrated to what the member is actually trying to optimise — the package isn't a fixed shopping list, it's directed by the year's clinical priorities.
Four quarterly clinical reviews + ad-hoc physician access
Four 60-minute physician consultations across the year — one quarterly. Each review interprets the most recent bloodwork, addresses any clinical questions surfaced through the concierge channel since the last review, adjusts protocols where indicated, and sets the agenda for the next quarter. Plus ad-hoc availability — the member can request additional physician time outside the scheduled cadence when something specific arises (a new symptom, a third-party clinical opinion, a treatment decision).
Eight health coach or nutritionist sessions per year
Twice the Standard cadence — typically delivered as a 45-minute session every six weeks, with flexibility to bunch sessions during periods of focused work (a body-composition push, a behaviour-change protocol, a return-from-illness rebuild). The coach is the primary translation layer between the physician's clinical conclusions and the member's daily practice.
Brokered specialist consultations
Through the Long Hotel's relationships with the Lido Medical Centre and Medilab, members can be referred to specialist consultants for matters outside the clinical lead's primary scope — dermatology, cardiology, endocrinology, gynaecology, or other domains as needed. The concierge channel handles the brokering: identifying the right specialist, scheduling the consultation, ensuring relevant clinical context is shared in advance. The cost of the specialist consultation itself is borne by the member at the specialist's standard rate, but the broker time is included in the membership.
Dedicated concierge channel for clinical questions
A direct messaging channel — secure, asynchronous, response time under 24 hours during weekdays — for clinical questions that arise between scheduled consultations. The channel is staffed by the clinical team rather than by an admin layer, so questions get clinical answers rather than scheduling responses. The intent is continuity of clinical attention rather than dashboard surveillance.
Deeper data oversight
Wearable review is more intensive than the Standard tier — monthly written report plus more granular tracking against the priorities set at the most recent quarterly review. Supplementation review is twice a year as standard, with ad-hoc adjustments through the concierge channel as bloodwork or symptoms warrant.
15% member discount on all residential programmes
Members receive a 15% discount on all residential programmes — Long Weekend, Long Pause, Long Week, Long View, Long Cycle, Long Build. Meaningful saving (£1,200 on a Long View, £750 on a Long Week) and structurally aligned with the membership: a Plus member who has built a multi-year clinical relationship with the team is the prime candidate for a deeper residential intervention when life circumstances or the year's data warrant it.
Healthhaus membership (purchased separately)
Healthhaus gym and spa access — Milon suite, Technogym, free weights and functional, Ayush Wellness Spa — is purchased separately from Healthhaus, or bundled at a member-discounted rate. Healthhaus is its own product with its own member relationship; the Long Club Plus tier is the clinical layer, not a replacement for facility access. Healthhaus Gold is currently £126/month plus a £65 joining fee.
The Jersey resident treating clinical depth as a permanent feature of life, not a periodic intervention.
Plus is built for the Jersey resident — typically late thirties through sixties, professional or business owner, often family-stage with the resources to invest meaningfully in their own health — who has decided that clinical depth is a permanent feature of how they live, not a periodic intervention. They probably already have a private GP. They've done bloodwork before and know they want it more often than annually. They have specific clinical questions that they'd like an ongoing relationship with a physician to address, rather than booking one-off appointments.
A useful framing: Plus is the alternative to flying to London for a Surrenne membership, or to a Mayfair private clinic, or to one of the longevity-and-health-screening services that have grown in London over the last few years. The clinical depth is materially greater than Surrenne's (quarterly clinical reviews vs one annual consultation, brokered specialists, ongoing channel access) — what Long Hotel doesn't offer is the Belgravia luxury halo, the Tracy Anderson studio, the Maybourne brand. For a buyer who wants clinical substance more than aesthetic luxury, the proposition is meaningfully stronger at meaningfully lower cost.
A secondary audience: high-functioning Standard members who, after a year or two at the volume tier, find that semi-annual contact is no longer enough. The Plus upgrade is the natural answer rather than introducing a third intermediate tier.
£500 a month, structurally cheaper than Surrenne for materially deeper clinical content.
Plus is priced at £6,000 annual subscription plus £1,500 joining fee — £7,500 in year one, £6,000 thereafter. Cap-limited at 30 members at launch, deliberately constrained to protect the clinical-lead bandwidth that quarterly contact requires. With Healthhaus Gold added on (£1,577 in year one, £1,512 thereafter) the like-for-like figure against Surrenne is £9,077 in year one and £7,512 thereafter — 39% below Surrenne's £15,000 year one and 25% below Surrenne's £10,000 year-two onward, on a deeper clinical product.
Cost of service per member
Roughly £3,100 per member per year. £1,100 in quarterly Tier 3 bloodwork. £120 across two DEXA scans. £400 for advanced diagnostics (microbiome, methylation, sleep architecture, VO₂). £600 in physician time across four quarterly reviews and ad-hoc availability (~6 hours at £100/hour). £180 in coach time across eight sessions. £300 allocation for brokered specialist consultations. £150 for the concierge channel staffing allocation. £150 for wearable and supplementation reviews. £100 in member admin.
Contribution per member
£6,000 annual revenue plus £300 amortised joining fee against £3,100 cost of service produces approximately £3,200 contribution per member per year, at a 51% margin. At 30 members at maturity that's £180,000 of annual revenue and £96,000 of annual contribution from the Plus tier alone. Materially lower margin than Standard by design — Plus is a clinical-depth product where the value sits in physician time and diagnostic richness, both of which are real costs.
Why this margin is the right margin
A 51% margin is healthy for a high-touch clinical service and consistent with what the proposition can credibly deliver without short-changing the experience. Pushing margin higher would mean cutting physician time, diagnostic depth, or the concierge channel — any of which would compromise the differentiation against Surrenne and the value proposition to the member. The deliberate design is to preserve clinical depth at a defensible price; the chosen margin is the trade-off that makes that possible.
Why Plus is structurally cheaper than Surrenne
Three reasons. First, Jersey not Belgravia — the property and operating cost base is lower, and the proposition is not paying for a Maybourne brand halo or a Tracy Anderson studio. Second, the membership is built on infrastructure already being delivered for the residential programmes — the clinical lead, the Medilab partnership, the DEXA equipment, the consultation rooms exist regardless. Third, the cap is set at 30 rather than 100, which protects clinical-lead bandwidth at the depth Plus promises rather than spreading the team thinner across more members. The price reflects all three.
How this fits the wider proposition.
Plus is the flagship of the Long Club membership architecture. Each adjacent product is designed to be a meaningful step rather than a confusingly close alternative.
Long Club Standard — the volume tier. Comprehensive annual clinical layer with semi-annual physician contact. £3,500 annual + £1,000 joining fee. The natural starting point for members who don't yet need quarterly cadence.
Long Club Plus — this tier. Quarterly clinical reviews, advanced diagnostics, brokered specialists, ongoing concierge channel.
Cryo Add-on — whole-body cryotherapy bolt-on at £150/month, layerable on top of Plus for daily-protocol use. Available when the chamber is committed in Phase 02.
HBOT Packages — hyperbaric oxygen sold as a 60-session protocol package, 12-session block, or single session. Not a membership — capacity-limited to roughly twelve full protocols per year. Available when the chamber is committed in Phase 02.
For the deeper clinical case behind each modality, see the Longevity page. For the financial picture across the full membership architecture, see the Forecast page. To return to the membership overview and the full Surrenne comparison, head back to the Membership page.