The Long Week
Five to seven nights · £3,290 per person · the programme the house is designed around
Enough time for real protocol, measurable change, and genuine habit formation. Sits meaningfully below the price point of Lanserhof, Chenot and SHA's flagship longevity programmes — but delivers a structurally comparable experience, distinguished by Ayurveda and by Jersey.
The flagship programme, at launch.
- Full Ayurvedic intake and personal prescription with Dr Prasanna, plus mid-stay and departure reviews.
- Daily Ayurvedic bodywork drawn from the existing Ayush Spa menu — abhyanga (full-body oil massage), shirodhara (continuous oil over the forehead), dosha-specific facials, body exfoliation, and targeted therapies selected each day by Dr Prasanna based on the intake. Up to two treatments per day across the stay.
- Arrival and departure diagnostic panel — VO2, cognitive, HRV, grip, balance. DEXA scan on arrival for baseline body composition and bone density (the longevity baseline for every Long Week guest).
- Medilab Tier 3 blood panel — the Comprehensive Longevity Panel — three integrated blood draws across the stay. The arrival draw is the full Medilab MediMan or MediWoman comprehensive panel covering approximately one hundred individual data points across every major system. A targeted mid-week recheck on whatever the programme is actively addressing — typically hs-CRP, fasting glucose, fasting insulin — lets the medical team evidence change rather than promise it. A departure recheck on the most movement-sensitive markers (lipids, hs-CRP) produces the arrival vs departure page in the take-home report. Bundled with a twenty-minute pre-arrival call and a forty-five-minute post-stay consultation reviewing the arrival, mid-stay, and departure data side by side.
- Eight Sleep Pod 5 cover programmed to a personal cooling curve, with contact-free nightly HRV and sleep-stage tracking. Night-waking protocol where relevant.
- Sauna, steam and the full hydrotherapy circuit as part of the evening wind-down ritual, in the existing spa wing.
- Daily contemplative practice — guided pranayama, breathwork, and mindfulness as a structured daily anchor across the seven nights, drawn from the Ayurvedic tradition the programme is built on. The practice runs morning and evening at flagship intensity. Seven nights of HRV data via Eight Sleep paired with the practice produces a meaningful before-and-after on autonomic balance, captured in the take-home report alongside the sleep, dietary, and treatment effects.
- Daily movement programme — zone 2, longevity strength, yoga.
- Three health coaching sessions across the week.
- Daily Long Walks on varied island landscapes.
- Cold exposure, breathwork and hydrotherapy contrast protocols.
- Take-home dinacharya (personal daily rhythm) and a post-stay follow-up with two video check-ins at two and four weeks.
- Two Ayurvedic philosophy classes and one longevity cooking session.
The modern panchakarma protocol and the introduction of marma therapy, described on the Phases page, would extend the Long Week once Phase 02 has proven the commercial case. This requires clinical infrastructure and supervision capacity not commissioned at launch; committing it to Phase 02 would risk underdelivery. The Phase 02 Long Week is designed to be genuinely excellent without it.
Where each part of the £3,290 actually goes.
The Long Week is sold as a single bundled fee — £3,290, all-in. Inside that fee, the money flows in three directions. £1,403 flows through to Ayush as the existing spa retail value of the included treatments. £340 flows through to Medilab as the indicative pass-through cost of the Tier 3 comprehensive blood panel and clinician consultations. The remaining £1,547 stays with the hotel and funds the new programme delivery — the additional clinical time, diagnostic infrastructure, sleep tracking, coaching, and post-stay follow-up that did not exist before. After costing those new items at £734, the hotel keeps £813 per booking — a 53% margin on the new-investment portion of the fee. At that margin, roughly 270 Long Week bookings a year covers the entire annual new-investment burden unassisted.
The bundled fee is shown in three blocks. The first two are pass-throughs to third parties — Ayush spa treatments at current retail (May 2025 brochure) and Medilab Tier 3 bloodwork at April 2026 indicative pricing — neither of which carries hotel margin. What's left is the new-programme-delivery portion that funds the new clinical time, diagnostic infrastructure, sleep tracking, coaching, and post-stay follow-up. The 53% margin on that residual is what the board's investment case actually rests on. Full per-tier panel detail is on the Medilab partnership page; the four-programme comparison and full methodology is on the Longevity page.
How a Long Week would run.
Seven nights, the shape the programme is designed around. Sunday arrival; departure the following Sunday. Three arcs: arrival and baseline (days one and two), the deeper middle where the body starts to register the change (days three to five), and integration before departure (days six and seven). The rhythm below is the flagship shape; individual protocols adjust within it.
Day 1
Sunday · arrival
Day 2
Monday · full baseline
Day 3
Tuesday · building rhythm
Day 4
Wednesday · the middle
Day 5
Thursday · deeper work
Day 6
Friday · integration
Day 7
Saturday · departure